Question by Live, Laugh, Learn, Love: A New Name For Our business?
So my ex-best friend and I started a business, and we named it after us (MS quality treats). We sell dog treats, cat treats coming soon, guppies, betas coming soon, and will be making our own animal toys and accessories as well. But since Sophia (mS) is no longer my friend, and I’ve convinced another one of my friends to help me with the business. Hence the reason for a new name. I don’t really want to be reminded of the face that Sophia was involved in any way.
Any ideas would be appreciated (except Starbarks, or anything else semi-copyrighted). Thanks!
Paws and Claws (insert adjective here)Pet Treats?
Sound too Tacky?
Answer by Football Nut
I would suggest trying to incorporate into your business name something that is representative and informative about your product, that will also stand out from everyone else’s brand.
You are more likely to be able to come up with a better name than a complete stranger is because you should understand more about your products and their benefits than an outsider.
For example, if your products are fresher, or tastier, or healthier, you might incorporate something to convey this into your brand (ie. what you call your company name). I think there is a company in the market that tries to utilize this sort of advantage with their ‘Science Diet’ branding, implying that through scientific nutrition their product is better – and they try to position themselves using this as their USP (unique selling proposition).
Ask yourself, ‘what is it that makes people want to buy our animal food over other brands’ and from this starting point you might list as many ideas and qualities as possible. From here you might get ideas as to what you may rename your business (and its products).
If you make in small batches and put your heart into it – as opposed to say a massive large manaufacturer that does things ‘en masse’, then try to come up with a company name to reflect this which gives the consumer a ‘warm and cosy’ feeling, perhaps your products are more exclusive, with more attention and selection to what goes into them.
If you sell your products through vetinary sources, for instance, you might name and brand yourself according to your preferred distribution channels – thereby gaining a position over your competitors.
There are so many possible angles you might use, but rather than simply calling yourself XYZ company, you might be better advised to give it some more thought, and ask yourself how your name may impact how customers or prospects might think about your product, and figure out what it is that you do that might be important to a prospective purchaser of your products.
Even something simple like ‘Happy Dog Quality Treats’ probably beats out ‘JB Quality Treats’ if you follow the arguments above, which along with your packaging might make quite a difference with other elements of your marketing mix when you come to getting your product into the market place.
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