Launched during DOG TAG DAY @ the Fort on June 12, 2009 before an audience of more than 25000. APPEAL TO ALL KA-MISMO: We ask your help to call the attention of people you know or see buying the fake dog tags. Supporting unethical and unauthorized selling activity through purchases of fake dog tags and other merchandise is simply against the principles of AKO MISMO. Sadly, it also deprives the charities and socio-civic organizations of the much needed funds we are raising through the sale of genuine dog tags. The AKO MISMO dog tag is a symbol of our commitment to create positive change in this country. As many of you have expressed, it is not just a fashion accessory. We hope that you will help us in our crusade to stop this proliferation of fakes by telling your friends and warning everyone about the counterfeits taking advantage of our cause. Also we encourage you to partner your dog tags with your pledges on our site as a genuine gesture of your commitment to the movement. Mga ka-mismo, tayo mismo ang magbantay ng lahat ng ating pinahahalagahan sa kilusang ito!
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