Audi Releases Its First Suv
At the height of the SUV craze, Audi of America’s then-president glorify his company that it seemed to be the only one not making an SUV. He even jokingly suggested Audi should adopt 7-Up’s slogan and start calling itself “the un-SUV” car company.
His joke was accepted due to 3 reasons: the luxury SUV segment did not really exist at the time; all of Audi’s vehicles were available with quattro all-wheel drive for car buyers who needed or wanted it; and he could not predict how enthusiastically consumers would embrace SUVs even extremely expensive ones.
Over the past couple of years, dramatic fuel price increases have had an equally dramatic impact on consumer demand for SUVs. So it seemed as if the introduction last month of Audi’s first-ever SUV, the Q7, was poorly timed. But industry statistics insinuate demand for